The Psychology of the Perfect Mattress: How Comfort is Perceived, Not Just Engineered
Introduction: Comfort Isn’t Just Physical
Mattress comfort goes beyond springs, foam and firmness levels. It is as much a matter of perception as of engineering. In fact, comfort has been defined as a “state of well-being or being relaxed,” and the comfort of a product is essentially “the level of well-being as perceived by consumers”.
This means that diverse things make us feel good. Modern mattresses are built of high-tech materials and have a lot of support layers, but how soft or firm they feel depends on the person, what they want, and even how they feel.
Researchers now know the difference between what we think will be comfortable before we lie down and what actually is comfortable. For example, believing a bed is high-end can prime us
